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Branding

Identity, rebrands, and the systems that carry a name across a product.

33 stories

Mother Design's news page, led by a photograph of the Mother Design Shop storefront in West Adams, Los Angeles

Mother Design opened a retail shop in Los Angeles

Industry

Studio Kiln's BAFTA 2026 case study page: the white BAFTA mask centred on a deep aubergine field scattered with pink and lilac particles

Studio Kiln built BAFTA's motion-first identity as one particle system

Industry

The Warren and Mahoney homepage: an Acknowledgement of Country headline on a cobalt blue field, with the practice's five-bar monogram below it cut out to reveal aerial footage of ocean surf

Warren and Mahoney's logo-as-mask hero gives every page a different face

Inspiration

Flow Creative launched Oh Nice, a design studio built for one kind of client

Industry

Hornet launches Perfect Stranger, an integrated creative studio with no handoffs

Industry

The CcType site showing the word Timeline repeated down a grey page, each line heavier and higher in contrast, above the caption "A typeface by CcType, a new type foundry by Koto"

Koto opened a type foundry and priced the font licence by company size

Industry

Squarespace's brand guidelines site is six pages and one enormous word

Websites

Raycast home page: the headline Your shortcut to everything set over red diagonal light ribbons on a near-black background.

Raycast's product marketing site runs one motif through every page

Websites

Beinc's ten-year rebrand retires the yellow dot and bets on human craft

Industry