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E-commerce

Shops and product catalogues, and the craft of making buying feel considered.

8 stories

The Aardvark Book Club home page: heavy black display type on a mustard yellow blob, with a tilted hardcover book

Aardvark's blob changes colour on every page

Awards

Decathlon dresses a 90s capsule in Memphis stickers

Awards

The Salad Project home page: a split hero with a hand lifting a forkful from a salad bowl beside a macro photograph of charred corn.

Unfound Studio built The Salad Project a digital flagship

Industry

Cecilie Bahnsen builds editorial fashion e-commerce

Inspiration

Estudio Niksen lets you set how dense its e-commerce grid gets

Websites

Estudio Niksen keeps a hand in its minimal e-commerce web design

Inspiration

Teenage Engineering's homepage: a control-panel nav of icons and labels above a black-and-yellow DAILY LIFE OF MR. UPDATE comic hero

Teenage Engineering's website treats its product catalogue like a control panel

Websites

Huts homepage: an aerial photo of a green-roofed cabin in dense forest, with a large serif headline reading "The best way to design and develop a property in the country" and a green Get Started button

Huts turns a custom home service into a productized catalogue

Inspiration