Dokle

Tag

Branding

Identity, rebrands, and the systems that carry a name across a product.

22 stories

Composio's homepage: white display type on black, with blue and green light beams cutting diagonally across the hero

Industry

HEX rebrands Composio and rethinks developer brand design

The Kronborg home page: the KRONBORG wordmark and a boxed nav in the top-left corner, a hairline arch drawn over a photo of two actors sword-fighting in the castle courtyard, and a blue Buy Ticket button in the opposite corner.

Websites

Kronborg's museum website design is built on one arch

The /zeroz home page: a green pouch and a white tablet floating in a dark green room lit from above, with the words Awaken Energy, Drive Everything set around them

Awards

/zeroz runs a whole brand site on one green and one slash

The &friends homepage: a collage of NYC amateur soccer photos with cut-out stickers, a bubble-letter wordmark in acid yellow, and black and yellow pills reading no sponsors, no problem, no turf

Inspiration

&friends builds a soccer archive out of collage web design

PX PUSH home page: a chrome 3D mark on a black screen under a giant sliding headline, wrapped in CRT scanlines.

Awards

PX PUSH dresses a design subscription in Y2K chrome

The Salad Project home page: a split hero with a hand lifting a forkful from a salad bowl beside a macro photograph of charred corn.

Industry

Unfound Studio built The Salad Project a digital flagship

The Prødux homepage: a large PRØDUX wordmark and the line 'You feel the brand before it speaks' in white on near-black.

Awards

The monochrome studio site that saves colour for the work

Further's announcement page: 'DesignStudio is now Further' set over liquid-chrome 3D lettering, dated September 2025

Industry

DesignStudio rebrands to Further, a bet on human creativity

The National Design Studio homepage at ndstudio.gov, opening on its claim that Americans lose ten billion hours a year to government paperwork.

Industry

Inside the US National Design Studio's 27,000-site overhaul

Spotify Wrapped Party landing screen: heavy black and white display type reading Wrapped Party over a green 2025, with a concentric black ripple pattern on an off-white ground

Awards

Active Theory turns Spotify Wrapped into a live party

The MOX homepage, a full-bleed film still with the MOX wordmark set in giant white type across the bottom of the screen

Industry

MOX opened a brand design division. Formula E hired it

JKR's work page showing a grid of the new Coca-Cola identity on cans, trucks, billboards, coolers and shop fronts

Industry

Coca-Cola's global visual identity is now one design system

The Lacoste Polo Factory Experience entry screen: green background with crocodile motifs, floating polo shirts and a Start the Tour button

Awards

Lacoste's 3D polo factory saves its colour for the product

Mother Design's news page, led by a photograph of the Mother Design Shop storefront in West Adams, Los Angeles

Industry

Mother Design opened a retail shop in Los Angeles

Studio Kiln's BAFTA 2026 case study page: the white BAFTA mask centred on a deep aubergine field scattered with pink and lilac particles

Industry

Studio Kiln built BAFTA's motion-first identity as one particle system

The Warren and Mahoney homepage: an Acknowledgement of Country headline on a cobalt blue field, with the practice's five-bar monogram below it cut out to reveal aerial footage of ocean surf

Inspiration

Warren and Mahoney's logo-as-mask hero gives every page a different face

The Oh Nice homepage: a black wordmark on a cream ground with a blue dash for the hyphen and letters sitting on a wobbling baseline

Industry

Flow Creative launched Oh Nice, a design studio built for one kind of client

The Perfect Stranger homepage: a large PS monogram in a blue-to-red gradient on near-black, with the wordmark and nav above it.

Industry

Hornet launches Perfect Stranger, an integrated creative studio with no handoffs

The CcType site showing the word Timeline repeated down a grey page, each line heavier and higher in contrast, above the caption "A typeface by CcType, a new type foundry by Koto"

Industry

Koto opened a type foundry and priced the font licence by company size

The Squarespace Foundations typography section: the word Typography set very large in black Clarkson on a white page, with a short indented paragraph beneath it.

Websites

Squarespace's brand guidelines site is six pages and one enormous word

Raycast home page: the headline Your shortcut to everything set over red diagonal light ribbons on a near-black background.

Websites

Raycast's product marketing site runs one motif through every page

Beinc's redesigned homepage: a full-bleed photo of galloping horses under a dark header with the Beinc wordmark and a Let's Build button

Industry

Beinc's ten-year rebrand retires the yellow dot and bets on human craft